The Bay Area Unitarian Universalist Church (BAUUC) is excited to have an ongoing Legacy Gift Team that encourages Legacy Gift planning from our congregants.  The Wake Now Our Vision Collaborative Campaign developed by the Unitarian Universalist Association is currently making Legacy Giving even more exciting by offering a cash match on new Legacy Gifts!  See more information below.

What is a legacy gift?

A legacy gift is a gift from your estate – a transfer of cash, securities or other property that is realized after you pass away, for example through a beneficiary designation or your will.

What is the Wake Now Our Vision Collaborative Campaign?

The Wake Now Our Vision: Unitarian Universalist Collaborative Campaign is a joint effort of the Unitarian Universalist Association, the Unitarian Universalist Service Committee, Meadville Lombard Theological School, Starr King School for the Ministry, the Unitarian Universalist Ministers Association, and the Church of the Larger Fellowship. Gifts naming the Wake Now Our Vision Campaign will be divided among all these organizations.

What is the Legacy Challenge?

In order to inspire new legacy gift commitments, a cash match made possible by a grant from the UU Congregation at Shelter Rock will be made for 10% of the legacy gift’s estimated value (up to $10,000 per donor.) If no approximate amount is supplied for a legacy gift, or if the gift cannot be accurately valued at this time, a flat match of $1,000 will be given.

I want to make a legacy gift to my congregation, too.  Can that gift be part of the Legacy Challenge?

Yes!  Legacy gifts made to UU congregations will also qualify for this match. It is not required that a legacy gift also be made to the Wake Now Our Vision Campaign, though we hope people will consider doing so in support of Unitarian Universalism nationally and globally, in order to support all that connects our institutions and congregations to each other.

What sort of legacy gifts count?

Legacy gifts made through a will or a trust, also known as bequests, will qualify for the Legacy Challenge. Gifts made through a retirement account or a life insurance policy also qualify and can be done easily through a beneficiary designation form.

Will immediate cash gifts be matched through the Legacy Challenge?

No. In order to inspire legacy giving, the Legacy Challenge will only match legacy gifts.

Will Charitable Gift Annuities qualify for the Legacy Challenge?

Yes, Charitable Gift Annuities will count for the match at a flat rate of $1,000.

What do I need to do to participate?

Each donor or donating unit (i.e. a couple giving the same asset) needs to fill out and sign a Legacy Challenge Form and submit the signed form and supporting documentation to qualify for the Legacy Challenge. You can submit this information directly to the UUA as described on the form, or you can submit the form and documentation to the BAUUC Administrator, Sharlene Rochen.  Supporting documentation includes a copy of the relevant page(s) of the will or trust instrument or a copy of the completed beneficiary designation form for gifts from retirement accounts or whole life insurance policies.

When do I need to make my legacy intention?

New Legacy gift intentions made between January 1, 2017 and June 30, 2020 will qualify for this legacy match program so long as matching funds remain.

I already made a legacy gift intention years ago. Does that count?

For the purposes of the Legacy Challenge, legacy gifts will qualify as “new” if they are made between January 1, 2017 and June 30, 2020 OR if the receiving institution is unaware of the intention. If you have already notified the receiving institution, you can still participate in the Legacy Challenge by increasing your legacy intention. The value of the increase will be considered new and matched.

I would like to support another UU organization not listed as part of the Wake Now Our Vision Collaborative Campaign (e.g. LREDA, UU camp or conference center, etc.). Can I do that through the Legacy Challenge?

Yes. In order to do so, your gift must come through the UUA’s Umbrella Giving Program. Contact Laura Randall, Legacy Campaign Director at the UUA, at (617) 948-6511 or

When will the UU organizations and congregations receive the match money?

Matching gifts will be released to recipients in 2019 and 2020.

How can I learn more about the Wake Now Our Vision Legacy Challenge?

  • Visit
  • Contact BAUUC members, Claire Zimmerman or Bob Handy
  • Contact Laura Randall, Legacy Campaign Director at the UUA, at (617) 948-6511 or

I am interested in learning more about planned giving options. How can I do that?

The UUA’s Legacy Gifts Office has resources for you to learn about the various options, including online gift calculators, gift illustrations, sample bequest language, access to gift annuities, and more. They are happy to answer your questions and help you and your congregation transform our faith through legacy giving. Contact the UUA’s Legacy Gifts team by emailing, calling (888) 792-5885, or visiting

If I restrict my legacy gift, will it still count for the Legacy Challenge?

Yes, any restriction acceptable to the receiving organization is acceptable for the Legacy Challenge.

Can I restrict the matching money my legacy gift made possible?

No. The matching funds from the Legacy Challenge will be unrestricted. Recipient organizations are welcome to decide, via their own decision-making processes, how to allocate the Legacy Challenge match money.

My legacy gift is a percentage of my estate. How do I value that?

If you have a financial advisor or accountant, work with them to come to a reasonable, good faith estimate on the value of your gift. You can use the current value of the gift and factor in expected asset growth, your expenses in retirement, and actuarial predictions. If your gift cannot be reasonably valued at this time, you can still participate in the Legacy Challenge. A flat $1,000 matching gift will be made for non-valued gift intentions.

More questions? Contact Laura Randall, Legacy Campaign Director at the UUA, at (617) 948-6511 or